FUJIFILM strengthens its Product Portfolio

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

FUJIFILM strengthens its Product Portfolio

FUJIFILM has introduced its first interchangeable lens camera along with all-new spring collection. The company also announced the appointment of Bollywood actress Minissha Lamba as its new brand ambassador who will be a part of the company's marketing and consumer-connect initiatives.

The collection includes HS25EXR, F660EXR (EXR Series), T350 (T series), JX500, JZ100 (J series), AX550 (A series), SL260, S4200, S2980 (S series), L30 (L series) and C25 (C series) cameras. X Series models X100, X10, X-S1 and X-Pro1, launched earlier this year, were also on display at the conference.

K. Tanaka, Managing Director, FUJIFILM India, said, "We are very delighted to launch our latest 16-digital cameras in Indian market and specially excited to take the step of introducing interchangeable technology. At FUJIFILM, our effort is always to bring the latest and innovative technology in our product with the support of R&D team. With our latest addition X-Pro1, we are entering into the professional and semi-professional camera market."

The newly-appointed brand ambassador Minissha Lamba said, "It is a proud moment for me to be associated with the one of the world's largest photographic solutions companies. I have grown up using FUJIFILM cameras, as I am very passionate about photography. It is great to see the wonderful new cameras of Fujifilm with great features and cool looks. I am eagerly looking forward to using my new Fujifilm JZ100."

Moreover, all the models launched features Digital Image Stabilization, Motion Panorama mode, Face Detection technology, and PictureSearch, Scene Recognition Auto, Blink Detection, and Smile & Shoot mode.


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