Lenovo opens new Stores across Maharashtra

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Lenovo opens new Stores across Maharashtra

Lenovo has launched 11 Lenovo exclusive stores across Maharashtra. The initiative builds on Lenovo's overarching plan to invest in retail expansion across high potential tier 2-5 cities. Lenovo is committed to driving hyper growth in the Retail segment and aims to open 1000 exclusive stores by the end of March 2012.

Rajesh Thadani, Director, Consumer Business segment, Lenovo India said, "Given that Pune has a huge student population, it becomes one of the most important markets for us, as we envisage huge growth potential from the youth segment. This move is in line with our 'Get closer to consumers' strategy, highlighting our increased focus on deeper retail penetration across India"

With this launch, Lenovo owns 12 exclusive stores in Pune and has built a strong alliance with ECS Biztech Pvt. Ltd, one of its key partners in the region.

Vijay Mandora, Chief Executive Officer, ECS Biztech Pvt. Ltd said, "We are happy to associate with Lenovo to drive PC availability in smaller towns and cities. We believe there is a huge latent demand for quality computing products in these cities and towns and Lenovo has the right product range to cater to this demand. Together with Lenovo, we aim to offer feature-rich products for all segments and provide a compelling shopping experience through its retail stores."

The exclusive store in Pune spreads across 400sq feet and will stock all Lenovo products ranging from Notebooks, netbooks, All-in-Ones, tablets and ultrabooks. Some of the key products available include: Lenovo IdeaPad Z570, Lenovo IdeaPad Z370, Lenovo IdeaPad G570, Lenovo IdeaCentre B320, Lenovo IdeaCentre C320, Lenovo IdeaPad tablet K1 and Lenovo Ultrabook U300s.


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