Sify to cover Union Budget 2012 on its Finance Channel

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Sify to cover Union Budget 2012 on its Finance Channel

Sify Technologies Limited has announced its lineup of activities towards coverage of the Railway Budget and Union Budget on its Finance portal, Sify Finance (http://www.sify.com/finance/).

Last year, Sify Finance was a preferred destination, during the Union Budget. The focus this year is on simplifying the Budget details for the regular internet user through the integration of visuals and social media applications. The coverage will include pre- and post-budget analysis with live coverage of both the Railway Budget on March 14 and the Union Budget on March 16, 2012.

Natesh Mani, President - Commercial & Consumer Business, Sify Technologies, said, "Sify Finance has emerged as a very popular destination for regular investors, with its in-depth analysis and rich insights. For the forthcoming Union Budget, our focus is to simplify coverage of the Budget using graphical representations and social media applications, thereby making it interesting and accessible to all the visitors of Sify.com and various social media communities.

The marketing campaign named, "Sifyfy the Budget", is our take on simplifying our communication. As we move forward, we will extend this communication to all the services of the brand."



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