Dell reiterates Right to Trademark

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Dell (India) has reiterated its position against "grey market" imports, also known as "parallel imports," of Dell-branded products into India. Dell claimed it will continue to support the protection of customer rights so that they are not victimized through misinformation or by inappropriately supported products. Dell also reiterated its commitment to stand by authorized resellers and the protection of trademarks and intellectual property rights under Indian law.

Mahesh Bhalla, Executive Director, Dell India, Consumer & Small and Medium Business said, "Dell enjoys a great brand reputation in India, and our customers here expect a high degree of support and service. Unauthorized imports that misguide or misrepresent customers with products brought in from other countries and not adequately supported by warranties cause serious inconveniences and losses to our customers and endanger our brand reputation."

He added, "We have seen an increasing number of cases where many customers who bought their Dell products from unauthorized sellers came to us for service & support issues. We have tried to support customers despite lack of warranty but given the high incidence of such cases, we find it difficult to offer the right degree of service. Many of these customers have in fact not been informed at the time of purchase that they are not entitled to warranty support in India on these products. We have also come across cases where the products were clearly not meant to be re-sold outside the country of origin or were actually refurbished products that are in fact not allowed to be sold in India. All of these seriously impact the Dell reputation in the Indian market. Our current stand is a part of our commitment to support our partners and their profitability as well as to offering best value to customers through latest global technology tailored for local needs".

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