Ericsson shows video value chain at NAB

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Ericsson will show the complete portfolio of solutions for the entire professional video value chain at NAB. The company will demonstrate how it is driving the realization of a new world of multi-screen entertainment with vision and solutions that enable service providers to provide unique TV experiences, on all devices. Demonstrations of Ericsson's latest solutions will show how it is maximizing content value, enabling efficient video delivery, powering multi-screen TV consumer experiences and unifying multi-platform ecosystems to enable every TV service provider to be multi-screen capable.

Staffan Pehrson, VP & Head of TV, Ericsson said, "Consumers are increasingly embracing the 'TV anywhere' experience, and expect every device they own to be part of their entertainment experience. As a result, broadcasters and TV service providers need to evolve linear and on-demand TV into rich, blended and socially aware multi-screen offerings, and leverage multi-platform delivery and capability to unify delivery networks, back-office systems and client technologies for maximum efficiency and scale. In this increasingly complex world, we are enabling the multi-screen generation through consumer insight, technology leadership and a vision and commitment to open standards, combined with the unparalleled services capability Ericsson has."

At NAB, Ericsson will launch a number of new products, extending its position in enabling broadcasters and operators to acquire exchange and deliver high quality content with best in class video processing performance.



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