Next wave of mobile internet usage

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Next wave of mobile internet usage

Reliance Communications has announced its plans to market Android devices in India over its superior network for the next two years. Through this strategic collaboration with Google, Reliance Communications will market the Android mobile operating system and Google Mobile Services in order to promote the usage of Android devices in the country.

Through this collaboration, Reliance Communications will offer an exclusive free 1GB usage per month 3G plan to all Android device users. Reliance also plans to introduce expert customer care, carrier billing, exclusive apps and content, in addition to the dedicated Android experience zone at Reliance retail outlets across the country.

Sanjay Behl, Group Head - Brand & Marketing, Reliance Communications Limited, said, "In line with the rapid growth of smartphones in the country, Reliance has collaborated with Google to catapult the change by providing compelling new experience to device users in terms of speed, coverage and app ecosystem across segments. Our collaboration with Google is set to bring in many novelties and unique features for device users on our superior network, complementing the innovation of Android-powered services and devices."

To reveal the distinctive affiliation between Reliance and Android, Reliance Communications has introduced the Reliance - Android "BLUE BOT" advertisement campaign across various platforms. The campaign showcases the Green Android BOT changing its colour to become the "Reliance BLUE BOT" symbolizing the partnership as "Be Blue, it's Simply Better!!"


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