AMI reveals cloud partner segmentation report

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

AMI reveals cloud partner segmentation report 
AMI has announced cloud partner segmentation report, enabling Cloud vendors to understand where their partners lag behind in offering efficient cloud services. AMI-Partners have segmented the cloud partner market into two distinct groups: “Cloud Transformed Partners” and “Cloud Laggards”.
Partners identified as “Cloud Transformed Partners” have taken the necessary steps to successfully sell cloud solutions. Only a very small proportion (less than one in ten) of Cloud Partners falls into this category. However, their earnings are triple those of their non-Transformed counterparts. They tend to be larger, with approximately two-third of their revenues being derived from cloud solutions and services. These partners have a separate cloud services business unit and a dedicated cloud marketing team. On the other hand, the “Cloud Laggards” are mainly focused on reselling cloud services.
Arnab Bhar, Analyst, AMI-India said, “Cloud Transformed partners are interested in feedback from Business Decision Makers (BDMs) as they have more established, deep-rooted relations with the firms they work with. Laggards, on the other hand, are looking at improved quality of solutions & enhanced customer services to attract prospective customers.”

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