Dansk Supermarked selects Infosys

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE


Dansk Supermarked A/S has engaged Infosys as its strategic partner to transform its cross-channel commerce program. Through this engagement, Dansk Supermarked A/S which has over 1,300 stores across Denmark, Sweden, Germany and Poland will provide its consumers a seamless and convenient cross-channel shopping experience. This transformation program will start with Bilka.dk, one of Dansk Supermarked’s store chains and is expected to help increase Bilka.dk’s sales to 2.4 Billion Danish kroner by 2016. Dansk Supermarked A/S and Infosys will bring together their complimentary domain and technology expertise in the retail industry to co-create a cross-channel commerce solution that can be reused by both for similar business opportunities.
Alan Jensen, IT Director, Dansk Supermarked A/S, “This cross-channel commerce program is a key enabler for our business growth strategy and we are partnering with Infosys to leverage its strong digital commerce expertise, technology leadership and understanding of the retail industry to accelerate growth for Bilka.dk.”
Karmesh Vaswani, VP & Head - Europe; Retail, Consumer Packaged Goods & Logistics, Infosys said, “We look forward to partnering with Dansk Supermarked on this strategic program. This will further increase our commitment to the retail and consumer market in the Nordics. Our success metrics for this program are linked to Dansk Supermarked creating new benchmarks in digital excellence across the European retail industry, while improving its profitability, competitiveness and innovation.”

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