New Class of Analytics Software launched

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

New Class of Analytics Software launched 
IBM has announced new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision.  In addition to generating insights on internal data in a matter of seconds, the software measures the impact of social networking channels and factors this information into organizational decision-making. 
"In today's marketplace, when a customer says they are not happy, companies must decide how to react - not later that day, or in an hour, but instantly. With these new technologies, winning organizations can embed analytics into under-served areas of their business, empowering all employees to make information-based decisions," said Deepak Advani, Vice- President, Business Analytics Products and Solutions, IBM.
IBM is also extending the analytical functionality with the inclusion of its newest Entity Analytics capabilities.  For the first time, businesses can take advantage of Entity Analytics as part of the Decision Management Platform.  This feature, especially well-suited for big data environments, is a unique analytics engine. Unlike traditional methods, the IBM Entity Analytics capabilities are context based and accumulate knowledge, resulting in a more accurate picture, better models, and better outcomes.   


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