Micromax, MediaTek and Aircel team up

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

To strengthen the mobile ecosystem in India, Micromax has announced a strategic partnership with MediaTek and Aircel. Aimed at offering the best out-of-the-box experiences for the Indian users, the partnership will see a unique amalgamation of the expertise of the three companies. While Aircel will offer one-stop solutions to address the increasing data demands, MediaTek along with Micromax will redefine the user experience creating a win-win ecosystem for the Indian users. Under this unique alliance, Aircel will team up with Micromax to introduce a range of offers for the consumers which will be almost equivalent to the cost of the device. Powered by MediaTek chipsets, the devices promise to deliver a seamless and a powerful user experience, while the bundled Aircel offers will drive data growth in the country. The offers initially will be available across 4 Micromax devices – MMX 377G, Funbook Mini 410i, A090 and X070. The co-developed smart devices by the three pioneers will deliver seamless experience for the consumers, driving enhanced performance and data experience for customers across the country. Commenting on the partnership, Vikas Jain, Co-Founder, Micromax, said, “Entering a new phase, our focus is now to provide seamless solutions to the consumers using their smart devices, thereby concentrating a large chunk of our efforts on coming up with products and services which act as solutions to the needs of the fast-evolving consumers. This partnership exemplifies the same endeavour, and we are very delighted to pioneer with MediaTek and Aircel, two pioneers in their own respective domains. While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country.” Aircel has launched bundled offers with Micromax devices which will give customers exciting benefits worth more than Rs.10,000.