Why Cambridge Analytica Is Filling Insolvency
Cambridge Analytica and the SCL Group UK based data consulting firm having offices in London, New York City, Arlington, Virginia, and Washington, D.C. Cambridge Analytica, the Political consulting firm has been implicated in major political developments in both the UK and America as well as in India and beyond. Documents made public by whistleblower Christopher Wylie highlighted the “extensive” work conducted by SCL Elections in India, helping parties target audiences based on factors such as caste. It is at the centre of a storm around misuse of Facebook user data, is shutting down and has filed for bankruptcy. It is true that after the Cambridge Analytica scandal, there are many opted out for signing up for a Facebook account and it is true. The Facebook scandal is creating a new wave of people are deleting their Facebook accounts, and that’s fine. But fundamentally, thanks to network effects, it is hard to quit Facebook. There are some observations also true that many have