VARINDIA IT MAGAZINE

Wipro Limited has announced that it has been chosen by Chelsea Football Club as its official digital and IT partner. Chelsea FC, the reigning champions of the English Premier League, is one of the earliest adopters of digital to engage and differentiate themselves – both as a team and as a club. Wipro will support Chelsea FC in this transformation journey by bringing together strategy, design and technology. The partnership will help Chelsea FC re-imagine the digital and technology experience. As one of the world’s leading sports brands, Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere. Commenting on the partnership, Rajan Kohli, Senior Vice President and Global Head, Wipro Digital said, “Chelsea FC is renowned for its commitment to excellence and developing passionate fans across the world. Their confidence in Wipro Digital is a testament of

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Wipro has launched its first corporate iPhone app - Wipro Buzz.  The app, available free of charge in Apple’s iTunes store, allows users access to white papers, articles by Wipro’s thought leaders, press releases, news and events from its global centers spread across 54 countries.  “Wipro Buzz will not only keep our customers up to date with Wipro’s thought leadership but will also help better integration of our increasingly mobile sales and marketing teams. Today, users demand access to information on the go to do their business better and take quicker informed decisions. Wipro understands this need,” said Suchira Iyer, Chief Marketing Officer, IT Business, Wipro Ltd.  The app is integrated with social media sites like Facebook, Twitter and LinkedIn enabling users to share, promote and distribute the content seamlessly. Moreover, the app has a built-in route mapping feature and a digital pedometer to help runners keep track of t