NDS strengthens its presence in China

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

NDS has announced that it is strengthening its commitment to and presence in China with the expansion of its R&D, engineering and customer support capabilities with a new facility in Shenzhen. As part of the move, a new, larger office will focus on the development of advanced set-top box software, enhanced UIs and customised electronic programme guides (EPGs), innovative interactive solutions and end-to-end solutions tailored to meet the specific needs of the Chinese pay-TV market.

To support the government's Next Generation Broadcasting (NGB) and three network convergence initiatives, the new Shenzhen facility will support development and integration projects dedicated to creating revenue-enhancing, services and applications such as customised interactive services, games and user interfaces, with a short time to market.

"NDS first started working in China in 1998 and it is an increasingly important market for us. With ongoing investment in our Shenzhen facility, we are able to increase development, work with local vendors and provide our Chinese customers with solutions that are tailored for the market. In the last two years, we have doubled the number of NDS employees in China and we plan to continue substantial recruitment in the region in the coming year. Our increased presence in China provides the opportunity for Chinese CE and STB manufacturers to work closely with NDS' global integration teams, providing further opportunities for international export," said Sue Taylor, Chairman, NDS China.


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