Cisco reveals its International Study
Cisco has published an international study, according to which the desire of young professionals and college students to use social media, mobile devices, and Internet more freely in the workplace is strong enough to influence their future job choice, sometimes more than salary does.
The study was commissioned by Cisco and conducted by InsightExpress, a third-party market research firm based in the United States. Cisco commissioned the study to maintain its understanding of present-day challenges that companies face as they strive to address current and future employee and business needs amid increasing mobility capabilities, security risks, and technologies that can deliver applications and information more ubiquitously - from virtualized data centers and cloud computing to traditional wired and wireless networks. The global study consists of two surveys - one centering on college students, the other involving young professionals in their 20s. Each survey included 100 respondents from each of 14 countries, resulting in a survey pool of 2,800 respondents.
Sujai Hajela, Vice-President & General Manager, Wireless Networking Business Unit, Cisco, said, "The findings in the Cisco Connected World Technology Report provide real-life insight into how information is accessed by college students and young IT professionals and how business communications are changing as a result. In addition to the impact on business communications, the study provides proof that the next generation of employees and their technology demands will influence job decisions, hiring and a new age of work-life balance. How businesses address these demands will inevitably affect their competitive advantage and HR success. It is not just a technology trend anymore - it's a business trend."
Mahesh Gupta, Vice-Prewsident, Borderless Networks, Cisco India & SAARC, said, "The mobile revolution in India has considerably influenced the way employees communicate at the workplace. Thanks to the plethora of smartphones and tablets available today, employees often have strong personal preferences. Therefore, the 'one size fits all' approach by organizations does not work anymore. Our study will help orgnizations better understand employee expectations on workplace and mobility. Organizations are trying to update internal HR and IT policies to support the increasing need for collaboration amongst employee. This is essential for enhancing employee productivity which is critical business metric today. It is well understood now that employee friendly IT policy which enables employees to go mobile can also serve as business enabler and a corporate differentiator."
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