HP helps customers connect enterprise to the social web

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

HP helps customers connect enterprise to the social web 
HP Enterprise Services(NYSE:HPQ) has announced new and enhanced services to support enterprises in their efforts to connect with customers via social media channels all while improving the bottom line.

Arindam Dutta, Head- Global Business Analytics & Asia Business Services, HPsaid, "Social media can make or break a company and its brand - organizations that do not have the capabilities to monitor and engage in the conversations are letting valuable insights and opportunities pass them by with every tweet, blog posting and status update. With HP's market-leading expertise in customer engagement, organizations can confidently take the leap into social media and turn these insights into action."


The new HP Customer Engagement Management (CEM) Services -  Social, powered by HP Explore, a multichannel analytics product and HP Intelligent Data Operating Layer (IDOL) which will  support enterprises to integrate social customer relationship management (CRM) capabilities into their current environment. Through these services, clients can connect their enterprise to the social web and have the capability to respond to customers in the channel they prefer. As a result, organizations are better positioned to provide exemplary customer service, while attracting new customers and retaining existing ones.

This service encompasses three graduated services to enable clients to engage with their customers and influencers across the internet, social networks and digital channels.........See More

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