E-Commerce: The Best Is Yet To Come

The Government’s focus towards digitization, financial inclusion, fintech, Aadhaar-based identification and GST-based simplified taxation are going to be some of the key drivers of growth.


Investment banking firm Morgan Stanley, in a recent report, predicts that India’s e-commerce market for gross merchandise value (GMV) will reach $200 billion by 2026, growing at a CAGR of 30%. This growth, if it happens, the firm says, will help grow the overall market penetration to 12% in the next nine years, as against 2% today. The phenomenal growth of internet users, the firm says, is primarily driving the e-commerce market. The other factors that are contributing to this growth are growth in digital payments, ease of making a purchase, CoDs and e-commerce mobile apps.

Market Trends

According to an Internet and Mobile Association of India (IAMAI) and Kantar IMRB study, the number of internet users in India is expected to reach 500 million by June 2018. The number of Internet users stood at 481 million in December 2017, an increase of 11.34% over December 2016, said the report titled, “Internet in India 2017”. The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 (59% of total population), from 481 million (39% of population) in 2017, while the total number of networked devices in the country is expected to grow to 2 billion by 2021, from 1.4 billion in 2016....Read More

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