NetApp sees Commercial Segment as an Opportunity for its Partners

NetApp considers India as an important market as the country holds a lot of opportunities with the ongoing digital transformation. So the company looks forward to grow with its partners as they play a critical role in NetApp’s go-to-market strategy. In a chat with VARINDIA, Wendy Koh, Vice-President, Pathways, Alliances and Strategy, Asia-Pacific, NetApp discusses about digital transformation as an opportunity, focus on channel partners and importance of a channel program


For NetApp, India is a critical market in the Asia-Pacific region. The company is growing in India at a faster pace and this indicates that channel partners will continue to play an important role in its go-to-market strategy. The company also makes sure about the profitability of its partners so that they continue their alliance with NetApp.  

“India is certainly the fastest-growing market and it is very important for us in Asia-Pacific. Across the organization, we are growing. In India, we are growing faster than the market growth and this means that the whole channel engagement will continue to be very important equation of our go-to-market strategy. You will see us to continue to leverage on our partners, the channel program called the Unified Partner Program which includes sales, marketing, services and support as well as incentive programs to make sure that we fundamentally ensure that we address the profitability of our partners and we train and enable them so that they could continue to ally with our strategy, product line and continue to grow with us,” says Wendy Koh, Vice-President, Pathways, Alliances and Strategy, Asia- Pacific, NetApp....Read More

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